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【With the same author name:【Sun Jin】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

“Benefit First” or “Environment Priority”? The Impact of Money and Time Resources on Green Consumption

Sun Jin, Chen Chen, Qu Wenjing

With the proposal of “carbon peak” and “carbon neutrality” goals, the concept of green consumption is becoming increasingly popular. How to enhance consumers’ purchase intention of gr...

First published at: Feb 20, 2024

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doi:10.16538/j.cnki.fem.20231025.302

Foreign Economics & Management, Vol. 46, Issue 02, pp. 53 - 69

MARKETING | F270

Research on the Impact of Resource Scarcity on Consumers’ Preference for Green Products

Sun Jin, Chen Chen, Lu Juan

As a pervasive phenomenon of social life, resource scarcity has an increasingly significant impact on consumer behavior. Resource scarcity is a subjective sense of having more needs than r...

First published at: Feb 20, 2023

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doi:10.16538/j.cnki.fem.20221022.301

Foreign Economics & Management, Vol. 45, Issue 02, pp. 82 - 99

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